A corporate design for a fictional coffee brand named "Mongrel".
The Logo.
The printed business cards and manual.
The first two pages of the manual are all about the logo.
Next: Variations and when to use them.
Another important element are the colors and how to use them.
Everything there is to know about the fonts.
How the business cards and letters look.
At last but not least: Advertisement and how the brand wants to present itself to the customer.